There is a truck always carrying two items: a stack of posters with missing children’s information and a case of bottled water. These are the "essentials" for Liu Yuan, a young key account manager in SANY TRUCK’s Fujian marketing team in China. Since October 2024, Liu has voluntarily launched a heartwarming campaign to help missing children reunite with their families.
"Truck drivers travel across the country—today we are in Hunan, maybe tomorrow in Beijing, so we can leverage the nationwide mobility of trucks to expand the reach of missing children’s information," Liu explained.
He recorded every interaction with truck drivers about posting the flyers and shared the process on short video APP. Gradually, this warm-hearted young man caught the attention of netizens. Since last October, his "Hope on Wheels" campaign has gained over 300,000 followers and produced multiple viral videos with millions of views.
Afterwards, more and more truck drivers volunteered to join the cause, filling Liu with excitement and gratitude.
In this way, Liu seamlessly integrated his campaign into his work—posting missing children’s flyers during client visits and filming awareness videos while chatting with drivers. This "effortless philanthropy" naturally built trust between him and his clients.
Liu’s innovative approach of combining "public welfare + video clips" to expand his client network and foster trust became an inspiring story within SANY Group, earning him the title of SANY Group’s "Outstanding Volunteer" in 2024.
Now, Liu aims to cover 20,000 trucks with these posters, turning rolling wheels into beacons of hope for families searching for their missing children. His actions embody SANY’s corporate spirit—"Building a first-class enterprise, nurturing first-class talent, and making first-class contributions"—demonstrating extraordinary impact from an ordinary position.